Why choose Direct Primary Care?
Healthcare Built on Relationships.
We’ve all been there: waiting weeks for an appointment, sitting in a cold waiting room for an hour, and then getting only ten minutes with a distracted provider.
It’s not that providers don't care; it’s that the insurance-based system is broken. At River Ridge Family Health, we decided to do things differently. We chose a model called Direct Primary Care (DPC). It’s simple, it’s transparent, and it puts you back at the center of your own health.
What is Direct Primary Care?
Direct Primary Care is a membership for your health. Instead of dealing with confusing copays, deductibles, and insurance claims for every little thing, you pay one flat monthly fee. In return, you get a provider who actually has time for you.
No More Waiting: Need to be seen? We offer same or next-day appointments.
Real Conversations: Our visits aren't rushed. We take 30 to 60 minutes to truly listen to your concerns.
Direct Access: You get a direct line to your provider. Text, call, or video chat whenever you have a question.
Wholesale Savings: Because we don't work for insurance companies, we can pass massive savings on to you for labs, imaging, and medications.
How DPC Works With Your Insurance
A common question we hear is: "Do I still need insurance?" The short answer is yes, but you can use it more wisely. We like to say that insurance should be for "house fires," not "oil changes."
The "Wrap-Around" Strategy: Most of our members pair their DPC membership with a high-deductible insurance plan or a medical cost-sharing community.
The Benefit: You’re covered for major emergencies (the big stuff), while River Ridge handles your everyday healthcare needs for a predictable monthly cost.
Tax Savings: If you have an HSA or FSA, those funds can often be used to pay for your membership, making your healthcare dollars go even further.
We’re Your Health Partners
Whether you’re managing a chronic condition like diabetes or just need a quick sports physical for your child, we’re here. We still coordinate with the specialists you know and order the tests you need—we just do it with total price transparency and zero hassle.
At River Ridge Family Health, we aren't just treating symptoms; we’re building a relationship with you.
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Contact
103 E. Washington Street, Lexington, VA 24450
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Call/Text: 540-679-7464
Fax: 540-606-0141
patientinfo@riverridgefamilyhealth.com